When it comes to marketing business online, understand that there are multiple strategies for marketing online. When used effectively, there are 3 in particular that have sky-rocketed the businesses of top internet entrepreneurs; and will also serve you well if you master these strategies for marketing.
I’m going to give you a brief overview of 3 powerful strategies when marketing online, as well as give you the benefits and challenges of each strategy, so that you can make a well informed decision when you do your due diligence and research marketing online for yourself.
What Is Cool About Marketing Online?
You may be wondering what is so cool about marketing online. Simply put, it’s the marketing of your product/service leveraging the power of the internet instead of running around passing out business cards and flyers around town. In today’s information age, more and more people are depending on the internet to get information. Whether it’s to solve a problem or buy something, more people are ‘shopping’ for their answers online. One of the benefits of marketing online is that the world is at your fingertips! What better place to find prospects for your business?
There Are So Many Strategies For Marketing Online. Which To Use?
There are many options when it comes to strategies for marketing online, but I will discuss 3 powerful strategies that anyone who plans on doing any type of online marketing for the long-term will come across at some point in his/her venture.
Note: Each strategy works, if you apply them correctly. It’s all about which one(s) work for you, based on your level of expertise and budget.
Power Strategies For Marketing Online: Video Marketing
One of the most powerful strategies for marketing online out there, video marketing is the closest thing you can get into creating a lasting connection with your prospects online. They can put a face and a voice to your name; so they will feel that they have a better sense of who you are as a person. Typically 1-2 minute long videos are all that’s needed, for attention spans of most people are very short these days.
Benefits of Video Marketing
-Search engines like videos. Videos of topics typically rank higher results than topics containing only text.
-Due to the advancements in technology, information flows faster than ever before and our attention spans are getting shorter. It is easier to catch someone’s attention using an effective video versus having them read a bunch of paragraphs.
Challenges of Video Marketing
-If you’re shy, or uncomfortable in front of the camera, it will show through the video; and you may not even be aware of any distracting mannerisms you display. You may be tempted to re-record your video more times than necessary, because you may feel that it isn’t quite perfect. The anxiety from trying to achieve “perfection” can make you less productive in the long run. Just remember, if you have great content to share, your prospects may not even notice or care of any fidgeting you may do in your video. Lead with value in your video, and you will be fine.
Powerful Strategies for Marketing Online: Pay-Per-Click Marketing
Pay-Per-Click Marketing, or PPC Marketing, is known to be the marketing strategy of choice for someone who wants to build a down line in his/her network marketing company relatively FAST. If you’re not familiar with what PPC is, next time you decide to look something up via Google, Yahoo, Bing, or any other search engine, pay attention to the ads that are on the right-hand side of the page. Those ads are posted by businesses and every time someone clicks the ad, the business gets charged; thus the term, pay per click.
Benefits of Pay-Per-Click Marketing
-Instead of looking for prospects interested in your business opportunity, your prospects will already be looking for your opportunity. Your prospects will be more targeted since the keywords you attach your ads to will be directly related to the audience you’re trying to capture. There may be thousands of people searching for YOUR company already! Why waste time chasing down friends and family when interested people are at your fingertips?
-In a non-competitive niche, ppc marketing works fast, so you will know how effective your marketing is within days-sometimes hours after you launch your ads.
Challenges of Pay-Per-Click Marketing
-PPC is not recommended if you are new to online marketing. Without special training and a budget to work with, you can easily throw money away in no time…especially if you’re in a highly competitive niche. But with the proper training, PPC is insanely powerful.
Powerful Strategies For Marketing Online: Article Marketing
Article Marketing is the strategy of writing articles and posting them on article sites for your targeted audience to find your content. This strategy consists of writing 350-400 word articles that are keyword-targeted for your audience. The article body is where you give readers valuable content to take in. You do not pitch your product or opportunity in the body. There is a section at the end of each article you write where you can provide your sales pitch. You may provide a URL to your sales page, website, or whatever link you may choose.
Benefits of Article Marketing
-Article Marketing is very cost efficient, since all you need to do is to sign up to an article submission site and just write. Effective marketers know the importance of building their value by providing as much valuable content as possible for their audience. Article marketing is a VERY inexpensive way to build your value and share it with the world.
Challenges of Article Marketing
-Article Marketing can be time consuming, depending on what you are writing about. If you have not built any value for your audience, you will need to do research prior to writing your article.
-The article submission sites that provide the best targeted traffic have stricter guidelines than others. If you do not follow them, your articles will not get approved. The approval time also varies, so be aware that on some sites, your content may not get published for at least a week from the day that you submitted it.
So what’s the catch? What is it REALLY going to take for these strategies to work?
The common denominator for each of these strategies is the importance of providing VALUE to your prospects on a CONSISTENT basis. Without consistent value, you will not be able to build the trust that is necessary for people to want to do business with you. Marketing business online can be very rewarding using any of the above strategies; just keep in mind that it does require proper training, like any skill set.